
ABOUT US
Strategic, Sustainable, and Future-Ready Consulting
Born from the fusion of Nurture and Zen, NurZen embodies a philosophy of balanced progress where economic ambition is harmonized with environmental stewardship and social equity. We believe that true development is not just about GDP growth, but about empowering people, protecting ecosystems, and building legacies that last.
From revitalizing urban economies, industrial parks to shaping rural resilience, NurZen partners with public and private sector leaders to unlock economic prosperity and welfare. We help clients navigate complexity with clarity, ensuring that every strategy is grounded in data, driven by purpose, and aligned with sustainability goals.​
NurZen continues our legacy and success of NxtZones, which established a new Special Economic Zone (SEZ) model for the future customized to a changing global economy, industry 4.0 and based on the most innovative and best practices of many SEZs, and industrial and technology parks around the world. Nxtzones has worked with some of the world's leading zones and promotes a culture of sharing best practice and knowledge to help new and established zones become profitable and be prepared for the next generation of SEZs.
Nurzen has incorporated the NxtZones brand, bringing the NxtZones model for SEZs into the Nurzen concept. Nurzen builds on the success of NxtZones and provides the full SEZ cycle of services, from SEZ vision, feasibility studies including market studies, FDI attraction, demand forecasts, business case, value proposition to investor attraction, governance model and regulatory and incentive framework.
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The NurZen model has prosperity and sustainability in its core as interconnect concepts. It connects ideas, innovation, and entrepreneurship in various high value high growth sectors. It combines local knowledge and expertise with international best practice to deliver client focused solutions. The founders of NurZen work closely with all major global SEZ networks instruments in attracting FDI and promote economic development, with a clear mandate for world class infrastructure and facilities and sustainability, perfectly aligned to the 17 UN SDGs.
A growing number of SEZs are competing for businesses in a world that is constantly disrupted by major political and economic challenges including new demands in Industry 4.0, innovation and sustainability. The future of Industrial Parks and SEZs is promising, but only the most innovative, forward-looking and resilient SEZs will successfully reap the benefits of these emerging trends.
Through our integrated services we can support SEZs to take the next steps in their development and position them to be more resilient for the future and more competitive to attract more investment and trade they require.
OUR
FOUNDERS
Dr. Douglas van den Berghe and Dr. Adarsh Varma co-founded Nurzen with a shared vision: to shape sustainable growth pathways that balance economic ambition with environmental responsibility.
Together, they bring a powerful combination of policy expertise, technical rigour, and sustainability innovation, steering Nurzen’s purpose to deliver trusted, long-term value to its partners.


OUR APPROACH
Strategic Clarity
Every engagement starts with deep listening and root-cause exploration. We define clear economic and social outcomes, tailored to the local context but aligned with global goals.
Institutional Strengthening
From policy advisory to organisational redesign, we build capabilities that endure. Our solutions are co-created with clients, ensuring local ownership and long-term results.
Agile, Multi-disciplinary Teams
We bring together domain experts, economists, planners, and sustainability specialists - creating a responsive, cross-functional approach that adapts to changing realities.
Evidence Led Decisions
We back every recommendation with rigorous research, scenario modelling, and measurable KPIs - helping clients make informed, future-ready choices.

